Gmail’s rise may be partially due to other changes in the industry. The top 10 email clients of 2017 (so far) With so many changes in the email industry, it’s important to always know your audience with Litmus Email Analytics-and to build consistent testing into your workflow to catch any rendering changes that occur without warning. This may be a good time to decide if inlining CSS is still worth it, or if it’s time to experiment with a new process. With this rendering update, more than 95% of emails are now opened in clients that support embedded CSS. This means it’s now possible to build more accessible campaigns, have faster turnaround times, and troubleshoot less bugs, especially for a client with so much market share. Gmail has finally rolled out support for responsive design, improved font styling, and better support for many CSS properties. With over 1 billion monthly users, both businesses and consumers are choosing Gmail, especially as companies look to move their email hosting to cloud-based providers.Īs Gmail rises in popularity, there are some keys you should keep in mind. This is largely driven by Gmail, which has grown to claim 21% of market share (up from 16% a year ago). While mobile still claims the majority of email opens, opens in web-based email programs has been on the rise-growing 4 percentage points in the past year to a total of 31% of all opens. In 2016, mobile steadily dominated email client market share, beginning and ending the year at 54%. Let’s dig into what what Litmus Email Analytics has taught us about email clients so far in 2017-watch the video above and get our full analysis below: The rise of webmail The email industry is known for frequent-and mostly unannounced-changes that can affect marketing team’s workflows, email performance, and customer experience (and not always for the better). Enterprise Plan Boost collaboration and drive results.Litmus Plus Automate testing to ensure quality.

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Best email clients 2017